At High Tide Media, we are often asked the question "why live stream" and "does it really matter if it is not live". 

People have always wanted to see news and events live and the mainstream media service of television has historically provided this opportunity for people throughout the world. The internet has only increased the appetite for live viewing and the consumer expectation for live streaming has risen dramatically in recent times. The consumer now wants to be part of, and offer others the opportunity, to be part of a live event.  To the modern day consumer, it has become vital that news and events are live and the fast pace of life seems to offer no space for old news. 

The live nature of the streaming breaks down barriers such as distance and peoples' inability to travel and includes them as part of a special event.  In times gone by, many family members have missed important events such as weddings and funerals because distance and finance just made it too difficult.  Too often do you hear a person say "I wish I could have been at my friend's funeral but it was just impossible at the time".  Live streaming now offers people the opportunity to be part of such events and helps them to celebrate, grieve or participate to an extent that was previously not possible.    

The corporate sector is embracing live streaming as a means to communicate expediently and effectively with its stakeholders.  People are disbursed throughout the world for employment and are often not able to attend meetings and events in person.  Live streaming offers the likes of shareholders the opportunity to attend an Annual General Meeting live and to take all the benefits that flow from the simultaneous distribution of information.  It could be said that technology has now reached a stage that live streaming can be used in the corporate sector to level the playing field created by factors such as distance and disability and to maximise engagement with stakeholders.  

Live streaming allows your clients, family and friends the opportunity to be part of a ceremony or event that might have otherwise not been possible.  Experience this new world and embrace the satisfaction, joy and benefits of "doing it live".